Hey there 👋
I’m a strategist, researcher, analyst, and product lead. I provide clarity for businesses and consumers, inciting action across physical and digital experiences.
Past and Present Partnerships
Driving transformation for startups to industry giants
Range of Capabilities
A UX specialist with a generalist skillset.
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Mining findings and synthesizing insights.
UX assessments
User/stakeholder interviews
Survey development
Secondary research
Competitor & landscape audits
Data analysis
Reporting
Workshops
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Defining infrastructure that guides and inspires user journeys.
Navigation
User flows
Sitemaps
Information architecture
Blades and components
Functional requirements
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Creation of frameworks to guide content development for campaigns and digital experiences.
Content audits
Value propositions and pillars
Content hierarchy and gray models
User journeys
Channel strategy
Campaign orchestration
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Leadership, management, and mentorship.
Creation and implementation of processes and tools
Internal team development and management
Project planning
Product roadmaps
Business development
Work Samples
A few of my favorite projects.
Life Beyond the Screen
What I enjoy most about my work is no project is the same. Each is a new puzzle to piece together. This challenge, melding consumer psychology with brand ideologies, is what makes this career my passion.
Outside of work, I look for every opportunity to travel and explore the world with my wife and daughter. I’m also an avid Arsenal supporter and wanna-be surfer.
I do my best to live life and draw inspiration from beyond the screen.
“A good traveler has no fixed plans & is not intent on arriving.”
